[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.jalingua.cz\/odhalena-kupni-cena-conductora-15-8-milionu-dolaru-v-penezich-97-8-milionu-dolaru-v-akciich\/#Article","mainEntityOfPage":"https:\/\/www.jalingua.cz\/odhalena-kupni-cena-conductora-15-8-milionu-dolaru-v-penezich-97-8-milionu-dolaru-v-akciich\/","headline":"Odhalena kupn\u00ed cena COnductora: 15,8 milion\u016f dolar\u016f v pen\u011bz\u00edch + 97,8 milion\u016f dolar\u016f v akci\u00edch.","name":"Odhalena kupn\u00ed cena COnductora: 15,8 milion\u016f dolar\u016f v pen\u011bz\u00edch + 97,8 milion\u016f dolar\u016f v akci\u00edch.","description":"V\u00a0b\u0159eznu minul\u00e9ho roku SEO firma Conductor byla koupena spole\u010dnost\u00ed WeWork (nyn\u00ed \u201eThe We Company\u201c). Kupn\u00ed cena nebyla odhalena do prvn\u00edho […]","datePublished":"2020-02-09","dateModified":"2020-02-09","author":{"@type":"Person","@id":"https:\/\/www.jalingua.cz\/author\/#Person","name":"","url":"https:\/\/www.jalingua.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/aa16db3f0f92015edeb6ced2fbc10116de89c6b4888114a368937de5fe58241b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa16db3f0f92015edeb6ced2fbc10116de89c6b4888114a368937de5fe58241b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"jalingua.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.jalingua.cz\/odhalena-kupni-cena-conductora-15-8-milionu-dolaru-v-penezich-97-8-milionu-dolaru-v-akciich\/","wordCount":688,"articleBody":"V\u00a0b\u0159eznu minul\u00e9ho roku SEO firma Conductor byla koupena spole\u010dnost\u00ed WeWork (nyn\u00ed \u201eThe We Company\u201c). Kupn\u00ed cena nebyla odhalena do prvn\u00edho kvart\u00e1lu \u00fa\u010detn\u00edho obdob\u00ed We spole\u010dnosti, kter\u00fd byl zve\u0159ejn\u011bn tento \u010dtvrtek.\u00a0\u00a0113 milion\u016f dolar\u016f. \u00a0Conductor deal, alespo\u0148 to tak vypad\u00e1, byl stvrzen p\u0159ed\u00e1n\u00edm \u010d\u00e1stky 15,8 milion\u016f dolar\u016f v\u00a0pen\u011bz\u00edch a 97,8 milion\u016f v\u00a0Series AP-1 Preferovan\u00fdch akci\u00edch, pro tot\u00e1ln\u00ed hodnotu cel\u00e9 transakce n\u011bco m\u00e1lo p\u0159es 113 milion\u016f dolar\u016f, co\u017e nen\u00ed tak moc, pokud zv\u00e1\u017e\u00edte, \u017ee COnductor vyd\u011blal zhruba \u0161edes\u00e1t milion\u016f dolar\u016f. N\u011bco podobn\u00e9ho bychom mohli p\u0159irovnat s\u00a0nez\u00e1vislou SEO firmou BrightEdge, kter\u00e1 vyd\u011blala zhruba 62 milion\u016f dolar\u016f.\u00a0Tady je relevantn\u00ed \u00faryvek z\u00a0WeWork \u00fa\u010detn\u00ed uz\u00e1v\u011brky v\u00a0prvn\u00edm kvart\u00e1lu:\u00a0V\u00a0b\u0159eznu 2018 Spole\u010dnost dokon\u010dila akvizici sto procentn\u00edho pod\u00edlu spole\u010dnosti COnductor Inc. (\u201eConductor\u201c), hodnota akvizice 113,6 milion\u016f dolar\u016f. Celkov\u00e1 hodnota v\u00a0sob\u011b obsahovala 15,8 milion\u016f dolar\u016f v\u00a0pen\u011bz\u00edch a 97,8 milion\u016f v\u00a0Series AP-1 preferovan\u00fdch akci\u00edch, kter\u00e9 byly zadr\u017eeny, s\u00a0t\u00edm, \u017ee zbytek byl zahrnut v\u00a0ostatn\u00edch odpov\u011bdnostech a dal\u0161\u00edch placen\u00fdch v\u00a0kapit\u00e1lu, respektive na konsolidovan\u00e9 rozvaze. Ode dne 30. \u010dervna 2019 v\u0161echna zadr\u017een\u00ed byla uvoln\u011bna a Spole\u010dnost z\u00edskala 0,2 milion\u016f dolar\u016f redukce kupn\u00ed ceny, co\u017e bylo zaznamen\u00e1no jako \u00faprava v\u00a0dobr\u00e9 v\u00ed\u0159e. Conductor byl zalo\u017een v\u00a0roce 2006 a jedn\u00e1 se o spole\u010dnost poskytuj\u00edc\u00ed marketingov\u00e9 slu\u017eby a programy, kter\u00e1 d\u00e1le poskytuje optimalizaci pro internetov\u00e9 vyhled\u00e1va\u010de a marketingov\u00e1 \u0159e\u0161en\u00ed pro podnikov\u00fd obsah.\u00a0\u201eVelk\u00e1 v\u00fdhra\u201c \u2013 uvid\u00edme. \u00a0Kdy\u017e byl ozn\u00e1men obchod mezi Conductorem a WeWork spole\u010dnost\u00ed, Conductor CEO Seth Besmertnik uvedl, \u017ee to byla \u201eobrovsk\u00e1 v\u00fdhra pro cel\u00fd pr\u016fmysl\u201c. To se ale je\u0161t\u011b uvid\u00ed.\u00a0N\u00e1sleduj\u00edc\u00ed vize COnductora spo\u010d\u00edv\u00e1 v\u00a0tom, \u017ee bude nab\u00edzet jeho SEO a jin\u00e9 slu\u017eby podnikov\u00fdm z\u00e1kazn\u00edk\u016fm spole\u010dnosti WeWork. K\u00a0tomu v\u0161emu bude Conductor tak\u00e9 poskytovat marketingov\u00e9 vzd\u011bl\u00e1vac\u00ed programy skrze Flatiron School, dal\u0161\u00ed akvizici WeWork.\u00a0Apetit investora nejasn\u00fd. \u00a0Celkov\u00e1 hodnota spole\u010dnosti We Company se odhaduje zhruba na 47 miliard dolar\u016f (dle ledna). Uz\u00e1v\u011brka v\u00a0prvn\u00edm kvart\u00e1lu nasv\u011bd\u010duje tomu, \u017ee m\u00e1 spole\u010dnost zhruba 3 miliardov\u00e9 n\u00e1klady. Toto vyhodnocen\u00ed v\u00a0porovn\u00e1n\u00ed s\u00a0obratem, spole\u010dn\u011b s\u00a0n\u011bkter\u00fdmi stanovisky We Company, vedly k\u00a0n\u011bkter\u00fdm velice nelib\u00fdm titulk\u016fm jako nap\u0159\u00edklad \u201eWeWork IPO by bylo \u0161\u00edlen\u00fdm zp\u016fsobem, jak vyhodit va\u0161e pen\u00edze z\u00a0okna.\u201c\u00a0I tak, m\u011bs\u00ed\u010dn\u00ed akciov\u00e1 transakce by se mohla velice p\u011bkn\u011b vyplatit pro COnductora. Budeme si muset po\u010dkat na to, jak\u00fd z\u00e1m\u011br m\u00e1 vlastn\u011b se spole\u010dnosti We Company.\u00a0Uber, nejnov\u011bj\u0161\u00ed IPO technick\u00e9 spole\u010dnosti,\u00a0 m\u011blo obt\u00ed\u017en\u00e9 obdob\u00ed, s\u00a0investory, kte\u0159\u00ed jsou skepti\u010dt\u00ed ohledn\u011b dlouhodob\u00e9ho pohledu na v\u00fdvoj spole\u010dnosti. V\u00fdkonnost Uberu by mohla pon\u011bkud zvr\u00e1tit popt\u00e1vku po We spole\u010dnosti,\u00a0 hlavn\u011b pokud se pod\u00edv\u00e1me na kontext obav z\u00a0nast\u00e1vaj\u00edc\u00ed recese.\u00a0Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \u00a0Pro z\u00e1kazn\u00edky Conductoru se pravd\u011bpodobn\u011b nic z\u00e1va\u017en\u00e9ho m\u011bnit nebude. Spole\u010dnost operovala pod vlastnictv\u00edm WeWork spole\u010dnosti cel\u00e9 m\u011bs\u00edce a jedn\u00e1 se o tak malou \u010d\u00e1st zisku We a jejich obratu, \u017ee se t\u00edm pravd\u011bpodobn\u011b mate\u0159sk\u00e1 lo\u010f nebude moc zab\u00fdvat. To znamen\u00e1, \u017ee veden\u00ed COnductoru, v\u00a0\u010dele s\u00a0CEO Seth Besmertnikem, bude pravd\u011bpodobn\u011b zanech\u00e1no ve veden\u00ed, ani\u017e by tam byly n\u011bjak\u00e9 v\u011bt\u0161\u00ed z\u00e1sahy.\u00a0SEO pr\u016fmysl m\u00e1 spoustu spole\u010dnost\u00ed, kter\u00e9 budou skupov\u00e1ny nebo budou kon\u010dit v\u00a0n\u00e1sleduj\u00edc\u00edch n\u011bkolika letech. Akvizice a jej\u00ed hodnota u COnductora by mohla stanovit jist\u00fd r\u00e1mec pro budouc\u00ed nakupuj\u00edc\u00ed, kte\u0159\u00ed by ji mohli pou\u017e\u00edt jako hodnotu pro ostatn\u00ed spole\u010dnosti. Je to takov\u00e1 hodnota, kter\u00e1 je ni\u017e\u0161\u00ed, ne\u017e ta, kterou si p\u0159edstavovali investo\u0159i a prodejci.                                                                                                                                                                                                                                                                                                                                                                                        2.7\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Odhalena kupn\u00ed cena COnductora: 15,8 milion\u016f dolar\u016f v pen\u011bz\u00edch + 97,8 milion\u016f dolar\u016f v akci\u00edch.","item":"https:\/\/www.jalingua.cz\/odhalena-kupni-cena-conductora-15-8-milionu-dolaru-v-penezich-97-8-milionu-dolaru-v-akciich\/#breadcrumbitem"}]}]