[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.jalingua.cz\/konec-otravnym-reklamam\/#Article","mainEntityOfPage":"https:\/\/www.jalingua.cz\/konec-otravnym-reklamam\/","headline":"Konec otravn\u00fdm reklam\u00e1m!","name":"Konec otravn\u00fdm reklam\u00e1m!","description":"Nikdo nem\u00e1 r\u00e1d, kdy\u017e ho obt\u011b\u017euje propagace produkt\u016f \u010di slu\u017eeb, o kter\u00e9 stejn\u011b nemaj\u00ed z\u00e1jem. Google v\u017edy kladl spokojenost sv\u00fdch […]","datePublished":"2019-06-12","dateModified":"2019-06-12","author":{"@type":"Person","@id":"https:\/\/www.jalingua.cz\/author\/#Person","name":"","url":"https:\/\/www.jalingua.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/aa16db3f0f92015edeb6ced2fbc10116de89c6b4888114a368937de5fe58241b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa16db3f0f92015edeb6ced2fbc10116de89c6b4888114a368937de5fe58241b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"jalingua.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.jalingua.cz\/wp-content\/uploads\/img_a348690_w2005_t1563623938.jpg","url":"https:\/\/www.jalingua.cz\/wp-content\/uploads\/img_a348690_w2005_t1563623938.jpg","height":0,"width":0},"url":"https:\/\/www.jalingua.cz\/konec-otravnym-reklamam\/","about":["Online"],"wordCount":407,"articleBody":"Nikdo nem\u00e1 r\u00e1d, kdy\u017e ho obt\u011b\u017euje propagace produkt\u016f \u010di slu\u017eeb, o kter\u00e9 stejn\u011b nemaj\u00ed z\u00e1jem. Google v\u017edy kladl spokojenost sv\u00fdch u\u017eivatel\u016f na prvn\u00ed m\u00edsto, a proto ho neust\u00e1le aktualizuj\u00ed, vyv\u00edjej\u00ed a zlep\u0161uj\u00ed. V\u00a0lednu leto\u0161n\u00edho roku Google kone\u010dn\u011b ofici\u00e1ln\u011b prohl\u00e1sil, \u017ee zak\u00e1\u017ee ve\u0161ker\u00e9 varianty, kter\u00e9 ur\u010d\u00ed Koalice za lep\u0161\u00ed reklamu, neboli Coalition for Better Ads.\u00a0Sou\u010d\u00e1st\u00ed tohoto mezin\u00e1rodn\u00edho spojenectv\u00ed je i \u010desk\u00fd z\u00e1stupce, a to Sdru\u017een\u00ed pro internetov\u00fd rozvoj (SPIR) a \u010cesk\u00e9 sdru\u017een\u00ed pro zna\u010dkov\u00e9 v\u00fdrobky. Koalice zji\u0161\u0165ovala od u\u017eivatel\u016f z\u00a0Evropy i Severn\u00ed Ameriky, kter\u00e9 druhy je otravuj\u00ed nejv\u00edc. Odpov\u011bd\u011blo zhruba 66 tis\u00edc osob s\u00a0jasn\u00fdm n\u00e1zorem. Podle v\u00fdsledk\u016f dala Coalition for Better Ads varianty, kter\u00e9 budou zak\u00e1z\u00e1ny.\u00a0\tLep\u0161\u00ed reklama na po\u010d\u00edta\u010diKa\u017ed\u00e1 platforma se projevuje jin\u00fdm zp\u016fsobem. Proto se trochu li\u0161\u00ed, zda se propagace zobrazuje na klasick\u00e9m desktopu, anebo na mobilu. Nejpou\u017e\u00edvan\u011bj\u0161\u00ed vyhled\u00e1va\u010d na sv\u011bt\u011b chce zak\u00e1zat tyto \u010dty\u0159i typy propagace:\t\tpop-up okna,\t\tzakr\u00fdvaj\u00edc\u00ed velkou \u010d\u00e1st str\u00e1nky,\t\ts\u00a0odpo\u010d\u00edt\u00e1v\u00e1n\u00edm a blokac\u00ed str\u00e1nky,\t\ts\u00a0automatick\u00fdm p\u0159ehr\u00e1v\u00e1n\u00edm videa se zvukem i bez n\u011bj.\u00a0\t\u010c\u00edm m\u00e9n\u011b, t\u00edm l\u00e9peMobiln\u00ed telefon m\u00e1 pochopiteln\u011b men\u0161\u00ed displej ne\u017e notebook. Proto se vyhled\u00e1va\u010d rozhodl, \u017ee zak\u00e1\u017ee v\u011bt\u0161\u00ed mno\u017estv\u00ed propagac\u00ed. Pat\u0159\u00ed mezi n\u011b stejn\u00e9 druhy jako u desktopu. A krom\u011b toho tak\u00e9 reklamu:\t\ts\u00a0hustotou vy\u0161\u0161\u00ed jak 30 procent,\t\tanimovan\u00e9 blikaj\u00edc\u00ed varianty,\t\tnutnou prokliknout pro vstup na web,\t\tvelk\u00e9 scroll-overy p\u0159es celou obrazovku.\u00a0\tZm\u011bny pro majitele web\u016fPro v\u00e1s jako n\u011bkoho, kdo na internetu podnik\u00e1 a vyu\u017e\u00edv\u00e1 reklam jako sou\u010d\u00e1sti marketingu to znamen\u00e1 n\u00e1sleduj\u00edc\u00ed. Pozitivn\u00ed je, \u017ee blokace by se nem\u011bla dotknout velk\u00e9ho mno\u017estv\u00ed obsahu. V\u00a0p\u0159\u00edpad\u011b, \u017ee inzerujete p\u0159\u00edmo p\u0159es Google, tak se pro v\u00e1s ani nic nem\u011bn\u00ed.\u00a0Jin\u00e9 je to p\u0159i vyu\u017eit\u00ed pop-up oken t\u0159et\u00edch stran. Zap\u0159em\u00fd\u0161lejte, jestli je \u00fapln\u011b nest\u00e1hnout pry\u010d. Pokud si nebudete jist\u00ed, zda dan\u00fd model projde nebo ne, pod\u00edvejte se na Webmasters Tool ve vyhled\u00e1va\u010di. Tam zjist\u00edte, jak v\u0161e upravit, zm\u011bnit a ud\u011blat tak, aby to fungovalo dokonale.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Konec otravn\u00fdm reklam\u00e1m!","item":"https:\/\/www.jalingua.cz\/konec-otravnym-reklamam\/#breadcrumbitem"}]}]